Disclaimer: All views expressed herein are mine and mine alone (at least for now).
Hello all! Welcome to the second monthly unofficial Zano Community Growth Report.
The Numbers
As you can see, for the most part things are moving in the right direction (so we can keep calling these “Growth” reports for now). We’d a little less traffic to zano.org and the subreddit this month, but our Twitter numbers are up quite a bit. The massive increase in “Mentions” is almost completely down to Roger Ver tagging us in a tweet. The average number of “Impressions” per tweet in November was actually almost the same as in October, we just tweeted more last month. Presumably we’d eventually see diminishing returns there (so we’ll resist tweeting 20 times a day for now).
One thing that struck me is just how many more impressions our tweets can get when someone with 100k+ followers retweets us. So I guess it’s no surprise that some enterprising Twitter users have taken to monetizing their follower counts. We received a few kind offers from “promoters” selling retweets at various price points (as high as 2 ETH for 3 retweets). It’s amazing the value these guys place on their fake seal of approval (and crazy to think some projects are actually paying these prices).
Which brings me to the main insight for this month. Some of these numbers might help to make a strong first impression (“OMG, @DeFiTokenLaunchedThisMorning has 373k followers!”) — I suppose that’s why so many projects fake them — but in the end, most of them are pretty superficial, and not just because they’re easily faked. Most of them don’t give any insight into the actual level of user engagement.
Depth of Engagement, Depth of Involvement
It’s great to have our tweets flash past a few more eyeballs, or a few more folk stumble upon the website, but it doesn’t mean much if that doesn’t end with them going deeper down the Zano rabbit-hole. We need more than just simple, numeric growth. We need engagement. We need involvement.
Our ultimate goal should be to get other people as excited about Zano as we are, and then get them contributing in whatever way best suits their skills, knowledge and the time they have available.
Our strategies for reaching more people seem to be working, and I think we’ll see better results as we continue to hone them, but it doesn’t end there. If someone joins the Discord server but never makes a sound… we’re failing somewhere.
Harder, Better, Faster, Stronger
I see three main areas where we could probably improve at the moment.
- Make it as easy as possible for someone to go from learning about Zano for the first time, to becoming a participating community member. The steps between those two states should be as clear and easy to follow as possible.
- Our branding message could be stronger and more consistent across platforms. I don’t think we’re necessarily giving greatest emphasis to the parts of the project that have the greatest mass appeal.
- Continue expanding our reach by better engaging on the various social media we’re currently using, and by seeking out other platforms where our message can be broadcast.
So a strong, consistent message that reaches as far as possible and that makes it as easy as possible for people to become active members of the community.
With those three things, and with grass-roots efforts, I think we can do a lot to strengthen the project and help Zano grow (without having to shell out hundreds of dollars for a few measly retweets).
That’s it for now. See you all next month and happy holidays!
Join the Zano community:
Twitter: https://twitter.com/zano_project
Reddit: https://www.reddit.com/r/Zano/
Discord: https://discordapp.com/invite/wE3rmYY
Telegram: https://t.me/zanocoin
